Seda North America

Seda North America is part of Seda International Packaging Group, a privately owned multinational packaging group. A global leader in developing effective solutions for a broad range of packaging applications, Seda combines innovative manufacturing processes with state-of-the-art printing and converting technologies, creating packaging solutions to drive the market and promote the world’s best-known brands.

“We are known for high-quality, innovative food and beverage packaging that is environmentally friendly,” Vice President Key Accounts and Industrial Packaging Sales Natasha Galavotti says. “Seda serves the top companies in the industry around the world.”

Coming to America

Seda Group traces its roots to Italy in 1964 when Salvatore D’Amato founded it as an ice cream packaging company. Ever since, it has been providing innovative packaging solutions and expertise for some of the most trusted and prolific brands around the globe. Today, Seda Group has 12 manufacturing locations and facilities in more than 10 countries, making it one of the world’s largest packaging manufacturers for branded products.

The organization entered the U.S. market in 2011. It constructed a brand-new, state-of-the-art facility in Mount Pleasant, Wis.  This large operation is centrally located in the Midwest, featuring the latest production capabilities, differentiating the company through high definition printing technology, product innovation, and superior customer service.  

Seda’s goal is to be the best in its field worldwide while operating in a sustainable manner. Seda is a major player in Europe and becoming a major player here, as it differentiates itself through innovation in products and process as well as superior customer service.

Making its Mark

Since entering the U.S. market, Seda has quickly established itself. In 2012, it introduced its Double Wall hot and cold paper cups to the North American foodservice market. Designed to keep hot and cold beverages at their optimal temperatures longer while giving consumers a superior beverage experience, Seda’s Double Wall cups were originally introduced into the European market in early 2000, using a patented technology to create an insulating air chamber between an external sleeve and an internal cup. 

In 2013, the Specialty Coffee Association of America (SCAA) honored Seda North America by naming the Double Wall hot cup and the unique Turn & Go re-closable lid design as winner of the Best New Product – Packaging Award. The combination of the Double Wall cup and the Turn & Go lid with Seda’s industry-leading 10-color printing capability, custom prints or Viaggio™ stock design allows the company to provide coffee shop and foodservice operators with powerful marketing and promotional brand-building tools.

Seda North America has achieved other milestones in the last few years. The company has achieved the Global Food Safety Initiative (GFSI) Food Safety System Certification (FSSC 22000) standard. It also launched an innovative, high-barrier snack container in the North American market that offers a sustainable, portable package with high-quality graphics for the ultimate customer experience. In addition, it was one of 32 companies selected for the Wisconsin Sustainability program.

Seda North America will continue to seek out ways to build its business in a very competitive climate. Although its customers and prospects have many options, the company feels its penchant for innovation can make a difference in the market. At the same time, its ties to the wider Seda Group allow it to take advantage of more than 50 years of experience. 

The company expects the foodservice industry in North America to continue to face sustainability challenges, which works in Seda’s favor. The company has a strong grasp of how to make products with a sustainable lifecycle, and it believes its European heritage can help it lead the industry in North America toward a more sustainable future. 

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