Freeman Beauty Labs’ products make people feel better about themselves, and now that the Freeman family is back in charge of its company, they’re making the family feel better, too.

Between 1998 and 2003, the company was owned by the Dial Corporation and then by private equity company Hahti out of Chicago. In the words of Larry Freeman, chairman of Freeman Beauty Labs, during those years, “too many things slipped through the cracks.” In the seven years since the Freeman family bought back the company, it’s been doing everything in its power to bring back the Freeman brand to where it was prior to 1998.

As far as global recognition goes, Coca-Cola is one of the most successful brands ever established. With a presence in more than 200 countries, the company is still hard at work to maintain its status as the No. 1 global beverage brand and convey a corporate message of happiness and optimism.

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