Ideal, one of the largest independent corrugated box companies in the United States, looks a lot different today than it did just five years ago. There are still huge corrugators turning two-ton rolls of paper into boxes. There are still huge drums of pigments. There are still huge die cutters ready to cut tens of thousands of boxes daily.

Where Ideal has changed is in how it presents itself to a customer base that is a veritable “who’s who” in consumer packaged goods, from hot new products like 5-Hour Energy to established brands like Sony Pictures Home Entertainment and Hallmark. Today, Ideal is winning new business and retaining current customers with more than just its manufacturing prowess; it is growing as a result of its investment in branding and design expertise.

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